Our Team

Learn about the faces behind the name Veroot. We're proud to bring CTPAT and TSA software to you!

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The Veroot Team

We're in the business to build relationships, which is why we want to show you who we are. When we connect with our customers, it's fuel to our fire to create software that fits your needs. We appreciate the time you spend learning about us, just as we strive to learn more about each and every one of our customers!

Andrew headshot

Andrew Hurst

Founder and CEO

Andrew is the Founder and CEO of Veroot, the leading SaaS platform for supply chain compliance. Since founding the company in 2010, Andrew has led Veroot’s growth into an award-winning technology provider trusted across the global logistics industry. Under his leadership, Veroot has become the premier software solution for supply chain compliance, earning seven Airforwarders Association (AFA) Vendor of the Year awards.

A third-generation transportation and logistics entrepreneur, Andrew combines deep industry knowledge with a lifelong passion for technology. His early career reflected this intersection—before the age of eighteen, he was already leading IT and application development for a multinational agency. That early experience shaped the vision that would ultimately lead to the creation of Veroot.

In addition to founding Veroot, Andrew has held leadership roles across ocean and air freight operations. He later served as CEO of Ark Transportation, where he built a high-performing team and executed a strategic vision that drove revenue growth of five times over five years. These experiences helped shape his expertise at the intersection of logistics, compliance, and technology.

Outside of work, Andrew is a devoted father of eleven children. He finds great joy in raising his large and energetic family, and credits fatherhood with shaping his leadership style with greater perspective, patience, and empathy. 

At Veroot, our mission is to modernize compliance and strengthen the integrity of global supply chains. We do this every day by embracing change and being the 'root' of truth for the industry we serve."

Joe

Joe Hurst

Co-Founder and President

Joe began his career in logistics at the age of sixteen, delivering cargo to Cleveland Hopkins International Airport. Since then, he has become a widely recognized subject matter expert in TSA, CTPAT, and Carrier Compliance, regularly advising companies across the logistics industry.  He is the Co-founder of Veroot, a SaaS-based compliance management platform built specifically for logistics providers and shippers.

Under Joe’s leadership, Veroot has completely transformed the way freight forwarders and shippers exchange their data, store documents, and request compliance information. Today, Veroot is used by more than 5,000 companies and is one of the fastest-growing compliance management platforms in the logistics industry.

Joe has over thirty years in the logistics and technology industries and previously worked as an engineering manager and represented Fortune 500 semiconductor companies including Sandisk, Microchip, IBM, and AMD.  Joe graduated with Honors from The University of Akron, with a degree in Electrical Engineering.

Our customers are incredibly passionate about their work and the systems they rely on. The ‘hidden in plain site’ $4 trillion logistics industry is filled with some of the most genuine, no-nonsense people you’ll ever meet, and we have the privilege of building solutions for the people who keep it running every day. Just as important, I get to work alongside an exceptional team of people who won’t stop until they get the job done the right way."

Kris

Kris Beck

SVP, Strategic Operations

Kris Beck is SVP of Strategic Operations at Veroot, where she leads operations, growth initiatives, and acquisitions. With more than 20 years in supply chain and logistics tech, she has a track record of helping tech companies scale through strong product strategy, operational execution, and go-to-market alignment.

Kris is passionate about developing high-performing teams and creating products that turn complex challenges into simple, effective solutions for customers. Kris has over 20+ years in supply chain and logistics technology companies such as Veroot, MacroPoint, Descartes, Elemica, and Aeroxchange. Kris’ experiences include spanning product strategy, go-to-market execution, and operational scaling in tech and tech-led companies. She is a board member at 1LogTech, Gladiator Technologies, LKD Aerospace, Proformex and has a B.S. in Supply Chain & Operations Management from Bowling Green State University.

Quotes

At Veroot, we’re focused on turning complex compliance challenges into simple, trusted solutions our customers rely on every day. It starts with listening closely, having a great team, and creating technology that truly works."

Ashley

Ashley Wibly

VP, Operations

With more than a decade of experience at the company, Ashley has grown from a customer service representative into the Vice President of Operations. She is a recognized expert in the company’s TSA and Vendor Management software solutions, helping organizations streamline workflows and simplify compliance.

Throughout her career, she has been driven by a passion for pairing customers with the right tools to make their daily tasks easier and more efficient. Her deep product knowledge and customer-first mindset continue to shape the operational excellence of the organization.

Quotes

Our goal is to be an extension of our customers' teams, equally passionate in quick solutions to a unique problem and always willing to collaborate until we find the right Veroot solution.”

Paul

Paul Barsamian

Director of Sales

Paul is an Executive Sales leader in logistics technology, specializing in growth strategy, strategic partnerships, and enterprise sales. He has led high-impact initiatives across the transportation sector, helping organizations scale technology adoption, modernize operations, and drive measurable business growth.

Quotes

Veroot’s customer-centric philosophy and deep understanding of the compliance landscape make every day an opportunity to learn and innovate. The most rewarding part of our work is partnering with our customers and continuously evolving our platform to meet their needs.”